The New Luxury Is Personal
With concierge support, personalized experiences and a diverse portfolio of properties, the Luxe by ALG Vacations® program helps advisors match travelers with the right luxury experience—however they define it.
Photo: ALG Vacations®
Like much of the industry, the luxury travel market is far from static. Client interests, needs, and demands are shifting to reflect current trends, and travelers are increasingly seeking destinations and experiences that align with their unique perceptions of luxury. It’s a feeling rather than a format, and the days of predictable itineraries are long gone.
As vacationers place greater value on authenticity and personalization, travel advisors are tasked with delivering vacations that feel tailored to each client. Luxe by ALG Vacations® helps bridge that gap, providing advisors with the tools and support needed to create customized journeys that move beyond a one-size-fits-all definition of luxury.
Confidence for Every Itinerary
Because clients are more frequently requesting destinations, accommodations, and experiences outside of the traditional playbook, Luxe offers an exclusive service that encourages advisors to go the extra mile for their clients and navigate complicated itineraries with confidence: the Luxe Concierge Desk.
From start to finish in the booking process, this team of experts is available for advisors to consult on special touches, answer questions, and ultimately, bring their client’s travel vision to life. It’s a level of support built for all stages of planning, designed to fill in any blanks along the way and equip advisors to curate memorable itineraries.
Whether it’s an airport meet-and-greet or custom excursions, there’s no shortage of possibilities with the Luxe Concierge. For a family, that could mean an in-room movie night complete with themed snacks and special touches. Wellness-focused travelers may prefer private yoga sessions, while culinary enthusiasts can enjoy a chef’s table experience paired with sommelier-selected wines.
The Concierge Desk is equally valuable when clients are celebrating milestone moments. Surprise vow renewals with a photographer and native flowers, birthday celebrations featuring cake and a sparkling toast, and starlit beach proposals are a few ways advisors can tap into Luxe’s expertise and offer meaningful experiences for every client.
A Portfolio Built for Personalized Travel
Along with this new era of individualized vacations, travelers are also open to exploring off-the-beaten-path destinations and second-city alternatives if it means matching their vision to their preferred style and budget. As a result, advisors have more opportunities to pair travelers with the experiences they value most.
For history enthusiasts, that experience might begin in Italy. Guests at The Inn at the Roman Forum can step outside and find themselves immersed in ancient Rome, with the Colosseum and Roman Forum just moments away. Others may prefer to trade city streets for coastal scenery at Anantara Convento di Amalfi Grand Hotel, a former 13th century monastery overlooking the Mediterranean that offers a distinctly different perspective on Italian luxury.
Elsewhere, culture takes center stage. Madrid’s Hotel Fénix Gran Meliá places travelers near some of Spain’s most celebrated museums, while Seville’s Hotel Alfonso XIII immerses guests in the city’s rich architectural heritage through its blend of Baroque and Moorish design. Both destinations deliver a sense of place, but in dramatically different ways.
For travelers who enjoy pairing luxury with local flavor, Portugal offers compelling options. Near Lisbon, Sheraton Cascais Resort & Hotel combines resort-style amenities with easy access to the coastal charm of Cascais. In Porto, InterContinental Porto – Palacio das Cardosas places guests at the heart of one of Europe’s most celebrated wine regions, where historic streets and renowned culinary experiences are never far away.
And for those seeking iconic European luxury, advisors can help clients decide what that means to them. Some may dream of Parisian glamour at Villa Marquis Meliá Collection, where select suites overlook the Eiffel Tower. Others may find greater appeal in Lyon, where InterContinental Lyon – Hotel Dieu serves as a gateway to France’s culinary capital and its centuries-old gastronomic traditions.
As traveler expectations continue to evolve, luxury is increasingly defined by the experiences that resonate most with each individual. With concierge expertise, portfolio breadth and support throughout the booking journey, Luxe helps advisors confidently deliver vacations that feel as unique as the travelers taking them.
From the Sponsor
Luxe by ALG Vacations® helps advisors create more personal, high-touch luxury experiences with a curated portfolio of more than 550 world-class hotels and resorts, Luxe Amenities, and a dedicated Concierge Desk that makes personalization easier to deliver. With Get Paid to Upgrade, a higher room category can mean bonus commission while the client gets the upgraded experience they wanted in the first place. And with air, accommodations, transfers, experiences, and Travel Protection Plus, Luxe makes it easier to package a more seamless journey while helping protect both the client’s investment and your commission. Learn more at algvacations.com/luxe.
