WestJet Unveils Temporary Premium Upgrades for Swoop Planes
The former ultra-low-cost aircraft are getting an interim “premium” option ahead of cabin upgrades.
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WestJet is adding “temporary improvements” to its former Swoop planes ahead of the planned cabin upgrades.
On Sunday (Oct. 27), WestJet implemented changes to the Boeing 737 aircraft previously operated by ultra-low-cost carrier Swoop. These new options include preferred seating, more elbow room, priority boarding, exclusive snacks and beverages, and a future travel credit.
WestJet and Swoop merged one year ago on Oct. 29, 2023. Although the ultra-low-cost aircraft have been integrated into WestJet’s fleet, they have not been upgraded.
TMR flew a former Swoop plane last month (Sept. 27), and can confirm the flight lacked typical WestJet features, such as in-flight Wi-Fi, entertainment systems, and a minimum 30-inch seat pitch.
“We’ve listened to our guests and understand that these aircraft that are configured differently don’t yet deliver the experience they expect when travelling with us, especially for our Premium guests, “said Colleen Tynan, vice-president of guest experience at WestJet. “Updating and refreshing the interior cabins of our new-to-WestJet 737s is essential for our integration efforts and overall guest satisfaction. While we are working diligently, these upgrades will take time. In the meantime, we are committed to making temporary improvements wherever possible and keeping our guests informed about our progress.”
The temporary premium category includes:
Preferred seating located at the front of the aircraft.
- A digital block on middle seats for the first three rows to ensure more comfort.
- Priority boarding.
- Early access to overhead bin for carry-on luggage.
- Exclusive snacks and beverages, including wine, beer, and spirits.
- Chilled and fresh meal (available on flights over 2.5 hours).
The airline will also offer a future travel credit to guests who have purchased a premium seat, recognizing their loyalty and the difference in amenities.
WestJet will indicate when an aircraft is undergoing a cabin transformation when booking on its website. For guests booking through a travel advisor or other third party, WestJet recommends asking about the cabin transformation status.
WestJet is also in the process of integrating Sunwing aircraft into its fleet. Originally set for Oct. 26, 2024, this process has been delayed by six months. The new timeline is April 2025.
