Ensemble Introduces Member Rewards Program and Revises Preferred-Partner Strategy
The consortium outlined plans to reward its most engaged agencies and steer more bookings to preferred partners that deliver the greatest value to members.
The Ensemble Summit 2027, held at Conrad Tulum. Photo: Courtesy of Ensemble
Ensemble has introduced a member rewards program to recognize agencies that make greater use of the consortium’s programs and resources. The announcement came at Ensemble Summit, which brought agency owners, managers, and preferred partners to the Conrad Tulum Riviera Maya in Mexico from Nov. 4 to 6. Ensemble’s announcement did not specify how members will qualify or what rewards they can earn.
The consortium also outlined a revised revenue management strategy that will steer more bookings toward preferred partners it says deliver the greatest value to members. Ensemble expects the approach to help agencies improve profitability and generate more business for those suppliers.
Ensemble President Michael Johnson put both initiatives in the context of the consortium’s plans for the year ahead, which include improving its marketing, events, training and technology, and expanding its business development efforts. Agency owners and managers also met privately with Ensemble leadership to ask questions and share feedback on those plans.
“Summit gives us an opportunity to share our progress, hear directly from members, and work together on what’s next,” Johnson said.
Several sessions dealt with the day-to-day work of running an agency. Former CIA officer and business writer Doug Patteson gave a keynote on employee retention and led a discussion on hiring, developing staff, and handling difficult conversations. In a hands-on AI session, agency leaders identified repetitive tasks they could streamline in their own businesses. Peer discussions hosted by the editor-in-chief of Ensemble’s Range magazine covered profitability, team development, and client care, while preferred partners including AmaWaterways, Explora Journeys, and Scenic shared product updates.
Ensemble also announced its second annual fundraising campaign for Make-A-Wish. According to the consortium, the first campaign raised more than $260,000, which it expects will help grant about 25 wishes in the U.S. and Canada. Ensemble said more than 70% of wishes involve travel.
The next Ensemble Summit is scheduled for July 2027 at The Westin in Halifax, Nova Scotia.
