Kensington Appoints New Partnership Marketing Leaders

Kensington is deepening its bench in partnership marketing, appointing Jacqueline Grossman as vice president of partnership marketing and welcoming back Daniel Shanahan as director of partnership marketing. The hires reflect a growing emphasis across luxury travel on structured brand collaboration, performance accountability, and storytelling that earns attention rather than buys it.

Grossman joins with more than a decade of experience leading growth and marketing programs across premium travel and lifestyle sectors. Shanahan returns after previous business development roles at the company, now tasked with expanding co-op initiatives and strengthening partner programs across categories. The dual appointments point to a clear mandate: build more meaningful alliances with tourism boards, premium suppliers, and global brands, and do it with scale and consistency.

The timing tracks with a shift happening across the high-end travel landscape. With demand holding steady and audiences fragmenting across platforms, luxury brands are prioritizing partnerships rooted in results and narrative differentiation. Grossman noted that partners are “seeking more strategic, performance-driven ways to reach discerning travelers” and highlighted Kensington’s ability to provide access to an “engaged, high-value… audience, offering measurable ROI, an expansive marketing ecosystem, and the credibility that comes from aligning with one of the most trusted names in luxury travel.” Shanahan described the goal as making the partnership program “a true catalyst for creativity and collaboration” and shaping initiatives that “engage, excite, and ultimately inspire the next great journey.”