SmartFlyer Broadens Global Reach with Latin America Debut
SmartFlyer launches a Mexico-based hub, partnering with regional operators to bring its $1 billion network into Latin America.
Photo: John Cafazza / Unsplash
SmartFlyer is entering the Latin American luxury travel market with the launch of SmartFlyer Latin America. The venture, supported locally by ALTE Travel Group, brings together regional travel operators and entrepreneurs with SmartFlyer’s global network and technology.
This marks the company’s second international expansion, following the launch of SmartFlyer Australia in 2015. Erina Pindar, SmartFlyer chief operating officer, selected Mexico as the starting point for the company’s entry into Latin America.
“SmartFlyer has never been about scale for the sake of scale. It is about building a network of operators who work together across markets,” Pindar said. “Latin America includes travelers with established relationships in the region, and this partnership connects local expertise with a broader global platform.”
The Latin America division will be led by founding partners Andrea Lomeli, Eduardo Santoy, Magda Fernandez, and Gaby Galvez of ALTE Travel Group, along with Juan Carlos Coppel and Lorenia Bay, and Carlos Alvarez and Ana Laura Melhem.
The launch combines an existing regional client base with SmartFlyer’s infrastructure and technology platforms, bringing one of the industry’s largest luxury advisory networks—more than 250 agencies and over $1 billion in annual sales—into the Latin American market, with Mexico serving as the initial hub.
Rather than entering through acquisition, the model centers on partnerships with established regional operators, giving SmartFlyer immediate access to local client relationships while extending its global preferred partner network, marketing support, and backend systems to advisors on the ground.
According to the company, the expansion is part of a wider strategy to scale its presence in key international markets through partnerships, while strengthening cross-border service capabilities for both advisors and clients.
