Virtuoso Taps Marketing Veteran to Head Product Division, Adds Digital and Product Experts
Helen McCabe-Young steps into the top product role as Virtuoso builds out its leadership team.
Photo: Eva Darron / Unsplash
As demand for luxury travel grows across its nine global regions, Virtuoso is sharpening its product focus with three new executive hires.
Following Thatcher Brown’s departure to helm Crescent Seas, the luxury-at-sea startup, Virtuoso has promoted Helen McCabe-Young to Senior Vice President, Global Products. McCabe-Young, a well-known figure within the Virtuoso ecosystem, previously served as SVP of Global Marketing for five years. During that time, she helped launch major initiatives like So Virtuoso and expanded the network’s editorial and consumer-facing footprint across six countries. Now, her focus shifts from brand storytelling to product structure.
Joining her are two new vice presidents with complementary expertise: Amy Logan as VP, Global Network Product, and Lucy Lieberman as VP, Global Digital Experience. Logan brings deep roots in both luxury and digital, having led innovation efforts at Classic Vacations, Expedia, and Amazon. Lieberman arrives with C-suite experience from Tablet Hotels and the Michelin Guide, as well as brand marketing chops from Ogilvy, where she led hospitality and financial services accounts.
This leadership reshuffle could translate into more dynamic product development, smarter platform integrations, and a renewed focus on supporting client-facing innovation, not just network operations. It also reflects Virtuoso’s broader realignment around agility, scalability, and differentiated value as it eyes its next phase of global growth.
“Virtuoso’s Product division has undergone a thoughtful strategic realignment,” said COO Brad Bourland. “With a strong mix of new and experienced leadership now in place, Helen and her team are well positioned to accelerate the development of innovative products and services that enhance the value we deliver to members and partners around the world.”
McCabe-Young will remain based in California, with Logan in Seattle and Lieberman in New York. The network, which spans more than 20,000 advisors and more than 2,300 preferred partners, continues to lead the luxury sector with an estimated $35 billion in annual sales.
