Nikki Beach Plans Mixed-Use Resort and Residential Project Outside Marrakech
More than 100 suites and 50 villas will anchor Nikki Beach’s first Marrakech development.
Photos: Courtesy of Nikki Beach Hospitality Group
Nikki Beach Hospitality Group has announced plans to move into Marrakech with a new resort and residential development slated to open in 2028, adding a large-scale lifestyle property to the city’s luxury pipeline.
The project, called Nikki Beach Resort & Spa Marrakech, will be built along Route de l’Ourika, about 20 minutes from Marrakech Menara Airport. The development combines a hotel, branded residences, and the brand’s signature beach club concept into a single site, making for a mixed-use destination built around day-to-night programming.
At the core is a resort with more than 100 suites, ranging from entry-level rooms around 500 square feet to a top-tier Celebration Suite of more than 5,000 square feet. The hotel will also feature multiple dining venues, outdoor bars, and a full wellness component.
The residential side is a separate but integrated enclave, with more than 50 serviced villas. Each unit will have a private pool, an outdoor jacuzzi, and dedicated parking, along with access to the hotel’s amenities. The layout leans toward a self-contained community model, with lagoons, pathways, and shared facilities tying the villas back into the resort.
Marrakech has seen a steady increase in high-end development over the past decade, with international brands expanding beyond the medina into larger-format resorts on the city’s outskirts. Route de l’Ourika, in particular, has become a corridor for these projects, as it’s close to the Atlas Mountains but still within easy reach of the airport and central Marrakech.
The Nikki Beach project includes a full spa with hammams, treatment rooms, and thermal facilities, alongside a 5,000-square-foot gym, indoor sports courts, and outdoor tennis and padel. There will also be a kids’ club.
The Marrakech development joins a growing list of Nikki Beach projects in destinations including Antigua, Ras Al Khaimah, Baku, and Muscat. Construction timelines have not been detailed beyond the 2028 opening window.
