Swire Hotels Unveils Upper House, Unifying Its Portfolio and Expanding Into Branded Residences
Swire consolidates The House Collective under one global name and prepares to enter the branded-residences market.
Photo: Courtesy of Upper House
Swire Hotels is reshaping its luxury footprint. The Hong Kong–based group has consolidated The House Collective into a single global identity—Upper House—marking the next phase of its international growth. The move formalizes what the brand has long implied: a unified collection of design-driven, personality-rich properties that privilege intimacy over scale.
The new name builds on the acclaim of Upper House Hong Kong, a consistent top-five entry in the World’s 50 Best Hotels and a two-Key recipient in the inaugural Michelin Keys selection. The Houses in Chengdu and Shanghai (both one Key) will adopt the Upper House name, as will future properties in Shenzhen, Xi’an, Tokyo, and Bangkok.
In an industry where even boutique brands often expand through replication, Swire’s approach leans on differentiation. Each Upper House remains architect-led and locally attuned: Shenzhen’s property is being designed by Büro Ole Scheeren; Xi’an’s by Shigeru Ban and LAYAN; Tokyo’s by Snøhetta. Together, they form a quietly ambitious network across Asia’s key cultural and commercial hubs.
The announcement also positions Upper House to enter the branded-residences market, with Upper House Residences Bangkok slated for 2030 and designed by Foster + Partners. The project responds to a broader surge in demand for branded residential offerings that promise the continuity of hotel-level service in a private setting, a segment that many hotel groups now consider essential to long-term growth.
“The rebrand heralds a new chapter for Upper House as a single, iconic brand,” said Dean Winter, the managing director of Swire Hotels. “Guided by the same passion, precision, and incredible people who shaped our vision of hospitality over almost two decades, the Upper House experience remains unexpected and personal.”
The consolidation gives Swire’s small but influential collection a clearer identity without losing the individuality that made each House distinct. It’s a practical move in an increasingly competitive luxury landscape, one that reinforces the group’s long-term ambitions beyond Greater China.