Brownell Rebuilds Advisor Platform to Combine Resources, Conversations and Booking Data
The new platform combines three key sources of information into a single system.
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Brownell has launched a rebuilt version of its proprietary advisor portal, Inside Brownell, powered by The Trip Boutique AI. The new platform combines partner resources, advisor conversations and booking data in one place.
For the first time, the platform brings together three distinct sources of information: Brownell’s proprietary partner resources, advisor conversations across Slack and booking data housed in TripSuite. Powered by The Trip Boutique AI, the platform was built specifically around how Brownell advisors work.
According to Brownell, the project represents one of the company’s largest investments in advisor technology. The platform was developed over five months in partnership with The Trip Boutique AI and was customized specifically for Brownell’s workflow rather than built as an update to its previous system.
“What makes Inside Brownell unique is what lives inside it, such as the advisor conversations, the booking experience, and partner expertise our community has built over decades,” said Kerry Dyer, Brownell’s chief development officer. “The investment gives our already top-producing advisors meaningful time back, which flows directly into better serving clients and designing exceptional trips.”
Fernanda Barrence Mutz, founder and CEO of The Trip Boutique AI, said the collaboration allows Brownell to leverage the company’s platform to better organize its advisor expertise and support travel planning.
Founded in 1887, Brownell is one of the longest-standing agencies in the luxury travel industry and was the first Virtuoso host agency. The company specializes in bespoke travel planning through its network of luxury travel advisors.
The Trip Boutique AI develops artificial intelligence technology for travel businesses, offering tools that integrate destination expertise, client preferences, itinerary creation, and marketing into a single platform for travel advisors.
