Private Luxury Events to Debut Flagship Dubai Gathering in 2026
The flagship Dubai gathering headlines PLE’s most ambitious global calendar yet.
Photo: Daniel Zacatenco / Unsplash
Private Luxury Events will expand its global footprint in 2026 with the launch of Private Luxury Dubai, its largest and most ambitious gathering to date. Running March 29–April 2 at JW Marriott Marquis Dubai, the invite-only event will unite 180 exhibitors with 190 elite EMEA buyers for a program of curated meetings, networking, and brand-led experiences.
The format promises to offer more than a traditional trade show. Over the course of four days, participants will engage in 48 pre-scheduled meetings—designed to maximise relevance and ROI—interspersed with innovation sessions, evening events, and smaller hosted activations, all aiming to deepen supplier-buyer relationships.
Dubai’s role as a host city is notable. Beyond its central location for EMEA buyers, the emirate’s infrastructure for high-end meetings and events is a draw in itself. JW Marriott Marquis, one of the tallest hotels in the world, provides an integrated venue that can house both the business and social elements of the program. The destination gives advisors immediate access to luxury hotel brands, new attractions, and airlift from key global hubs.
The new flagship leads PLE’s 2026 calendar of six events across Europe, the Middle East, and the Americas. Highlights include the second edition of Ultra by PLE at Atlantis The Royal in Dubai (Jan. 25–29), catering exclusively to ultra-luxury specialists; Private Luxury Split in Croatia (May 10–13) for a coastal setting and targeted networking; TFest Chapter VII in Mexico’s Fairmont Mayakoba (Oct. 25–28) with a focus on luxury travel and wellness; and Amour in Venice (Nov. 6–9), spotlighting romance travel. A sixth event will be announced this September in London.“Private Luxury Dubai sets the tone for a year of innovation, intimacy, and impact in luxury travel,” said Emily Brooks, PLE’s executive director of global sales and buyer relations.
Registration for Private Luxury Dubai is open via Private Luxury Events.
