Inside Hyatt’s Q2 Earnings: Luxury Growth, Resort Strength, and Big Pipeline Moves
The company’s latest earnings call highlighted strong luxury performance, accelerating all-inclusive growth, and a development pipeline set to expand high-end options.
Photo: Courtesy of Hyatt
Hyatt’s second-quarter earnings call delivered more than a beat on Wall Street forecasts; it also sketched a confident roadmap for where the brand sees growth, with luxury, loyalty, and all-inclusive resorts firmly at the center.
CEO Mark Hoplamazian framed it as “an inflection point, poised to scale with efficiency and speed,” underscoring Hyatt’s transformation into an asset-light operator with a higher concentration of high-end product than many competitors.
Here are five key takeaways you need to know:
Luxury Brands Lead the Pack
While systemwide revenue per available room rose 1.6% (2.2% adjusted for the Easter shift), Hyatt’s luxury chain scales climbed more than 5% in Q2.
“High-end consumers continue to prioritize travel,” Hoplamazian said, adding that Hyatt’s luxury room mix has increased by 1,000 basis points since 2017. All-inclusive net package RevPAR in the Americas rose 6%, proving the resilience of the resort segment.
All-Inclusive Play Strengthens
The $2.6 billion acquisition of Playa Hotels & Resorts—and the pending $2 billion sale of its real estate—will leave Hyatt with 50-year management contracts on 13 resorts. By 2026, the company expects $60–65 million in incremental annual gross fees from these properties.
Hoplamazian called the deal a “commitment to our asset-light business model” and a move that “solidifies our leadership in the fast-growing luxury all-inclusive segment.”
Loyalty as a Revenue Engine
World of Hyatt membership climbed 21% year-over-year to more than 58 million members, with co-branded credit card spend “continu[ing] to be strong.”
The targeted fast-track elite status offer with American Airlines’ AAdvantage program reflects Hyatt’s push toward cross-brand ecosystems, giving advisors more ways to lock in high-value repeat clients.
Group and Corporate Travel Momentum
Group RevPAR in Q2 rose .3%, but the pace for 2026 is already up in the high single digits, much of it rate-driven. “Our group and corporate customers have shared that travel continues to be a priority, especially for customer-facing meetings,” Hoplamazian said.
Business transient demand was flat overall in the U.S., but up in the luxury tier—a positive sign for incentive and corporate event planners.
Pipeline Expands High-End Options
Hyatt’s development pipeline reached roughly 140,000 rooms, up 8% year-over-year, with recent resort openings in Croatia, Greece, and Bulgaria.
The launch of Unscripted by Hyatt—designed for adaptive reuse and conversion—will allow the brand to enter more markets quickly, while feeding its luxury and lifestyle tiers.
