P3 Jets Launches PorterLifestyle, a Concierge Alternative for UHNW Travel Design
The private aviation firm expands into full-scale lifestyle management with a new membership model that merges travel design, event access, and personal logistics for the ultra-wealthy.
Photo: Yaroslav Muzychenko / Unsplash
P3 Jets is extending its reach well beyond the runway. The Nashville-based private aviation firm has launched PorterLifestyle, a new membership platform that unites jet travel, yachting, bespoke itineraries, and lifestyle management under one umbrella.
The concept emerged from a familiar client refrain, according to CEO Dan Naaman: “After we secured the jet or yacht, clients kept asking the same question: Can you also handle everything else?” PorterLifestyle was designed as that answer—a framework for simplifying complex, high-touch travel and event planning for ultra-wealthy families whose lives already move at speed.
Members are assigned a dedicated “lifestyle designer,” available around the clock to coordinate every element of travel and daily life. That remit extends from booking P3 Jets flights, PorterYachts charters, and PorterGT ground transport to orchestrating private dinners, milestone celebrations, or multigenerational itineraries that span continents. Each membership includes a quarterly “Time Audit,” quantifying hours saved and services delivered—an unusual metric in the luxury world that reframes exclusivity as efficiency.
Among its offerings: bespoke travel planning that balances luxury with cultural immersion; white-glove access to events like Formula 1, the Super Bowl, and Art Basel; and “Pitstop Escapes,” 24- to 48-hour experiences built around refueling stops in destinations such as Iceland or Italy. The program also covers wellness, dining, and family logistics, presenting itself less as a concierge service than a lifestyle operations system.
PorterLifestyle is led by Joe Naaman, whose background spans strategy roles at Skift Advisory, Twenty31 Consulting, and Booz Allen Hamilton, as well as global expansion for DeBirs Yachts. His industry fluency—and an eye toward the growing convergence of aviation, hospitality, and event access—shapes the venture’s partnership approach. Early collaborators include Skylark, The GR8 Experience, and a forthcoming global golf curator, all of which will link Porter members to high-profile cultural and sporting experiences.
As experiential travel becomes ever more personalized, PorterLifestyle reflects how private aviation firms are repositioning themselves as lifestyle architects rather than transport providers. For clients whose time is the rarest luxury, the value proposition isn’t another service tier; it’s the promise of one phone call that handles it all.
