Silversea Unveils New Brand Positioning: “To Finding More”
“To Finding More” positions guests as “the creators of their own stories.”
Photo: Silversea Cruises
Silversea has unveiled new brand positioning that encourages guests to go beyond the ordinary when they travel.
According to the cruise line, “To Finding More” prioritizes emotion and authenticity and positions guests as “the creators of their own stories.” The new visuals speak to guests’ innate curiosity and are designed to inspire exploration.
“Beyond reflecting our new brand positioning, ‘To Finding More’ embodies the joy of travel as a tribute to our guests, whose curiosity leads them to the farthest corners of the Earth,” said Bert Hernandez, president of Silversea. “It is a celebration of the places that give us a new perspective and the people we meet who inspire that perspective. It embraces the spirit of immersive discovery, engaging travelers as they uncover hidden wonders with us — all in uncompromised comfort.”
The campaign positions guests as “eternal wanderers” who “seek cultural discovery, crave new adventures, and are dedicated to self-enrichment.” It also positions Silversea as the best way for travelers to achieve these goals through a number immersive experiences, such as its S.A.L.T. (Sea and Land Taste) culinary program.
“Guests choose Silversea for the unparalleled experiences that can’t be found anywhere else, and our new brand positioning brings them even closer To Finding More,” said Annette Diaz, interim chief marketing officer, Silversea.
The new brand positioning will be integrated across all of Silversea’s marketing channels.
