Hyatt Completes $2.6 Billion Playa Acquisition
The deal adds 15 all-inclusive properties previously managed and owned by Playa to the Hyatt portfolio.
Photo: Hyatt All-Inclusive
Hyatt announced Tuesday it has completed its $2.6 billion deal with Playa, closing on a deal that has been in the works since late 2024.
The deal adds 15 all-inclusive properties previously managed and owned by Playa to the Hyatt portfolio. This includes eight that were already part of Hyatt’s system (Hyatt Ziva and Hyatt Zilara properties).
The remaining properties are mostly in premier beach destinations, including Secrets La Romana and Dreams La Romana in the Dominican Republic; Dreams Rose Hall in Montego Bay, Jamaica; and Hyatt Vivid Playa del Carmen and Sunscape Cancun in Mexico.
“As we welcome Playa into the Hyatt family, we are strengthening our leadership in the all-inclusive space through a combination of new locations, capabilities, and talent,” said Mark Hoplamazian, president and chief executive officer, Hyatt. “Playa’s all-inclusive management platform complements Hyatt’s global scale and brand strength, enabling us to deliver compelling experiences for guests and members while driving strong performance for owners.”
Hyatt first began investing in Playa in 2013, launching the Hyatt Ziva and Hyatt Zilara brands. In late 2024, the two companies revealed they were in exclusive talks on a new agreement.
The acquisition is yet another big step in Hyatt’s all-inclusive portfolio expansion, which started with the acquisition of Apple Leisure Group in 2021 and continued in 2024 with the Grupo Piñero deal that added Bahia Principe Hotels & Resorts to Hyatt’s Inclusive Collection. Hyatt’s all-inclusive portfolio currently spans more than 55,000 rooms across Latin America, the Caribbean, and Europe.
