Fora Travel Launches UK Operations Following $3 Billion in Global Bookings
The expansion builds on an existing U.K. advisor community, with annual membership offering training, booking tools, and preferred supplier access.
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Fora Travel has officially launched operations in the United Kingdom, expanding its international presence after entering Canada and Mexico in 2025. The New York-founded travel agency and advisor platform announced the launch on Oct. 5, after receiving its ABTA and ATOL certifications.
The expansion builds on an existing community of U.K.-based advisors and follows a summer announcement that Fora has generated more than $3 billion in travel bookings since its 2021 founding. Its advisors have booked travel for clients in more than 180 countries, the company says.
“The UK is an incredibly important travel market, and we’ve already seen strong organic demand from U.K.-based advisors,” said Evan Frank, Fora Travel’s co-founder. “We launched our first international chapter in London in 2024—so launching officially here feels like a natural next step for us.”
Fora’s U.K. membership costs around $300 annually and is open to both aspiring travel advisors and experienced professionals looking to grow their businesses. Members receive access to more than 700 hours of training, an AI-enabled technology platform, and booking systems covering more than 180,000 hotels, cruises, and activities.
The platform also provides access to more than 8,000 preferred supplier partnerships, including Fora Reserve, its curated network of travel partners. Fora Reserve encompasses more than 5,000 relationships across hotels, cruises, destinations, and experiences, ranging from luxury brands to independent boutique properties.
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Advisors can use itinerary-building tools and connect with Fora’s global community, including local chapters that host social gatherings and partner events. The membership model gives advisors the infrastructure to establish or expand a travel business while reducing the overhead of opening an independent agency.
Fora said its U.K. priorities include growing its advisor community, strengthening relationships across the travel trade, and building a long-term presence in the market.
“We’re excited to build on that momentum by bringing our platform to a new audience of travel entrepreneurs and becoming a meaningful part of the U.K. travel trade,” Frank said.
