Swiss Unveils New First and Business Cabins Ahead of A350 Launch to Boston
The redesigned Swiss Senses cabins debut on A350s this winter, with elevated privacy, wellness features, and a refined aesthetic.
Swiss’s new First Class suite. Photo: Courtesy of Swiss
Swiss International Air Lines has unveiled its redesigned First and Business Class cabins, part of its ambitious “Swiss Senses” in-flight experience. The new seats were revealed this week at Zurich Airport and will debut onboard the airline’s Airbus A350-900 aircraft, which enters long-haul service on the Zurich–Boston route in January 2026. Flights are now available for booking.
Marking the most significant product investment in the airline’s history, Swiss Senses is designed to elevate comfort across all four cabins—First, Business, Premium Economy, and Economy—with an emphasis on privacy, customization, and sensory immersion. Though technically a variant of Lufthansa Group’s Allegris product, Swiss’s design language is distinctly its own, with finishes in claret, beige, and anthracite, paired with wood and slate accents meant to evoke the country’s landscape.
The introduction of the A350s and this cabin refresh opens new opportunities to promote high-touch, high-yield experiences to both loyal Swiss travelers and first-timers. The First Class cabin now features private suites with sliding doors, lie-flat beds with heating and cooling, personal wardrobes, and full-width entertainment screens. The center suite can be reconfigured for couples traveling together—a rare feature on European carriers.
Business Class offers similarly elevated comfort with all-aisle access, varied seating configurations (including enclosed mini-suites), and wellness-minded features like ambient “human-centric” lighting and upgraded air circulation. Travelers also benefit from wireless charging and device-pairing capabilities across all cabins.
The A350-900s will be configured with just 242 seats: three in First (including one double suite), 45 in Business, 38 in Premium Economy, and 156 in Economy, making the aircraft notably more premium than Lufthansa’s own layout. The Zurich–Boston route was strategically chosen for its appeal to both business and leisure markets, signaling the airline’s commitment to rebuilding transatlantic premium demand.
The Swiss Senses concept will be gradually rolled out across the rest of the long-haul fleet—including the Airbus A330-300s and Boeing 777-300ERs—by 2028. Retrofits on A330s are expected to begin as early as winter 2025–26.
