Avianca Broadens Business Class Américas Across Its Network
The new premium cabin rollout brings wider seats, full service, and lounge access across the Americas.
Photo: Courtesy of Avianca
Avianca is scaling up its short- and medium-haul premium cabin, Business Class Américas, with the product now flying on more than 80 routes and expanding further into Ecuador this fall. The airline is reintroducing a stronger premium layer after several years of prioritizing dense, low-cost seating across its fleet.
Introduced in 2023, Business Class Américas is positioned between regional business and European-style premium service, with wider seats in the first three rows of the A320s, full meal and beverage service, priority handling on the ground, and lounge access. It caters to travelers who want more than economy flexibility but don’t typically encounter a long-haul widebody product.
Nearly 300,000 passengers have flown the cabin since launch, with strong uptake on North American and Southern Cone routes. Today, the service is offered from Bogotá, Medellín, and San Salvador to more than 40 destinations, including Toronto and Miami, as well as São Paulo and Buenos Aires. Starting on Nov. 1, Quito and Guayaquil will join the network, offering service to New York, Miami, Buenos Aires, and San José. Seasonal routes from San Salvador and Medellín, including Chicago, Montreal, Orlando, and Las Vegas, will follow in December.
In Latin America, premium narrowbody products have become a competitive differentiator. Copa Airlines has long leveraged business-heavy schedules through Panama, while Avianca is betting on consistency across its continental network. Fares in Business Class Américas also earn 10 LifeMiles per dollar spent.
The expansion coincides with Abra Group’s ongoing integration of Avianca, GOL, and other regional holdings. Standardizing a recognizable premium cabin on narrowbodies could help win corporate contracts and deepen alliances with global partners. While the seats aren’t lie-flat, the product targets routes of three to six hours where comfort, reliability, and loyalty benefits carry weight. With Ecuador’s gateways now included, Avianca is signaling its intention to make Business Class Américas a fixture across the continent.
