Conrad Expands Cultural Experiences Built Around 1, 3, or 5 Hours
Concierge-curated experiences at Conrad hotels worldwide give guests ways to explore local culture in one, three, or five hours.
Photo: Courtesy of Conrad
Conrad Hotels & Resorts is expanding Conrad 1/3/5, a program that lets guests choose a local experience based on how much time they have: one, three, or five hours. Each hotel’s concierge team selects activities for its destination, and the program is available at Conrad properties across five continents.
“Today’s luxury traveler isn’t simply looking to see more; they want to connect more deeply, even when time is limited,” said Dino Michael, senior vice president and global head of Hilton Luxury Brands. “Whether someone has an hour between meetings or an entire day to explore, we’ve created a framework that makes meaningful cultural discovery feel effortless, personal and distinctly Conrad.”
The one-hour options fit into a busy day: at Conrad Hong Kong, guests can learn to make egg puffs with a hotel chef and try their hand at the property’s croffle, which combines the street snack with a croissant. Conrad Washington, DC, offers an oyster tasting paired with Virginia sparkling wine at its Estuary restaurant. At Conrad Singapore Marina Bay, a self-guided tour draws from the hotel’s collection of more than 3,400 artworks and ends with tea at the Lobby Lounge.
Guests with three hours can venture farther into a destination’s food and arts scene. Conrad Athens The Ilisian offers a Greek perfumery seminar at The Naxos Apothecary, while Conrad Osaka takes guests through Ura-Tenma’s izakayas. In Nashville, the hotel’s experience includes a private tour of the historic Woolworth Theatre, dining and live entertainment.
Five-hour outings include a visit to the birthplace of Arimatsu shibori near Conrad Nagoya. Guests can see artisan demonstrations, take part in a workshop and bring home a piece of silk they have dyed. Conrad Abu Dhabi Etihad Towers offers a tour of Qasr Al Watan, Sheikh Zayed Grand Mosque and The Founder’s Memorial. Conrad Seoul pairs a walk in Bukhansan National Park with time in the city’s historic neighborhoods.
Travel advisors can use the time windows to match an experience to a client’s schedule, whether that leaves room for a short activity or a longer excursion. Guests can arrange the experiences through the concierge desk or their hotel’s website.
