Conrad Plants Its Flag in Germany with Hamburg Debut
Conrad Hamburg brings 283 rooms, a Latin American restaurant, and a forthcoming spa to the city’s cultural heart.
Photos: Jan Schuenke / Courtesy of Hilton
Hilton’s luxury arm has opened its first German outpost with the launch of Conrad Hamburg, taking up residence in the city’s historic Levantehaus building. The debut expands the brand’s European presence, becoming yet another global brand that’s betting on Hamburg’s rising profile as both a cultural and business hub.
The 283-room property occupies the upper floors of the 1912 Art Nouveau landmark, a space that once signaled Hamburg’s mercantile confidence. Now, the Levantehaus’ sweeping glass ceiling, designed by Ada Isensee and featuring a curated German contemporary art collection, sets the tone for a hotel that trades on both heritage and modern edge.
Guestrooms and suites pick up on the maritime city’s palette—deep blues, copper, and steel-grey—and offer sightlines over Hamburg’s evolving skyline. The top accommodation is a 2,500-square-foot Presidential Suite with a balcony and a fireplace, while 28 studio rooms have kitchenettes, catering to longer-stay and corporate travelers.
Dining is headlined by Greta Oto, a Latin American restaurant that feels like a departure from the expected Eurocentric offering with a menu serving ceviche and Brazilian tenderloin. The hotel also houses a cigar lounge and private dining room for smaller-scale entertaining.
Wellness is set to follow soon with an 11,000-square-foot spa featuring Hamburg’s longest indoor pool, along with a full suite of thermal experiences. This comes as demand for wellness-led urban hotels continues to shape investment and guest expectations across Europe.
“With Conrad Hamburg, we’re not just expanding our award-winning luxury brand, we’re making a statement about our commitment to Europe’s most iconic destinations and to the German market,” said Simon Vincent CBE, Hilton’s president for Europe, the Middle East, and Africa.
Event business is another clear target: nine light-filled meeting spaces, including a 2,500-square-foot venue for up to 220, round out the offering. Combined with direct links to the city’s central station and airport, the hotel is well-positioned to attract both high-end leisure and corporate segments.
Hamburg has often lived in the shadow of Berlin or Munich on the luxury hotel map, but Conrad’s entry signals a recalibration, reinforcing the city’s standing as a gateway for international travelers and a market worth the attention of the global luxury set.
