Tauck Expands Advisor Rewards Program Ahead of Centennial Year
The century-old tour operator updates its Advisor Rewards Program with higher redemption limits, two-year point validity, and rollover flexibility—aimed at deepening firsthand product knowledge among its global partners.
Photo: Courtesy of Tauck
Tauck is marking its 100th year with an update to one of its most effective advisor engagement tools. The premium guided travel company has enhanced its Advisor Rewards Program to make it easier—and more valuable—for travel professionals to experience its product firsthand.
Effective immediately, advisors can redeem up to 100 points annually, equivalent to $20,000 in Tauck travel value. Additionally, earned points will now remain valid for two years instead of one. For the first time, points can also be combined across multiple years, a change that eliminates the previous “use it or lose it” pressure on redemptions.
According to Steve Spivak, Tauck’s vice president of global sales and reservations, the updates were based on direct input from partners. “The Advisor Rewards Program has always been about empowering our partners to truly know Tauck by experiencing it themselves,” he said. “These enhancements directly reflect what we’ve heard from our advisors, giving them more time, more flexibility, and more value, and ultimately helping them share Tauck more confidently with their clients.”
Launched in 2014, the program has become a cornerstone of Tauck’s advisor relations, allowing members to earn points for every booking and apply them toward future Tauck journeys. More than 5,000 advisors have redeemed trips since the program began—an investment Tauck views as essential to maintaining its reputation for experiential depth and consistency across its 170+ land tours, safaris, river cruises, and small-ship sailings in over 70 countries.
Advisors echo that sentiment. “The Tauck Advisor Rewards have provided me with invaluable opportunities to tour with Tauck, enriching my knowledge and experience,” said Julie McKelvey of Travel Experts.
The enhancements arrive as Tauck celebrates both its centennial and a series of new itineraries under its ROAM by Tauck category. Still family-owned after four generations, the company continues to view advisor familiarity as a competitive advantage in an increasingly crowded premium tour market—where firsthand experience often translates directly into stronger sales and client confidence.
