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Lotte New York Palace Unveils a $100,000 US Open Experience

Lotte New York Palace is betting on the U.S. Open with this $100,000 package.

by Catherine Maisonneuve  July 22, 2026
Lotte New York Palace Unveils a $100,000 US Open Experience

The New York Palace’s Jewel Suite. Photo: Courtesy of Lotte New York Palace

Luxury hotels are increasingly turning major sporting events into ultra-exclusive travel experiences. Following a summer that saw Formula 1 and the FIFA World Cup inspire high-end hospitality offerings around the globe, Lotte New York Palace is betting on the U.S. Open with a $100,000 package that combines VIP tennis access, a celebrity-designed suite, and a one-of-a-kind diamond bracelet.

Available for stays Aug. 24-31 with a two-night minimum, the Game, Set, Sparkle experience also includes four invitations to the hotel’s invitation-only pre-U.S. Open celebration on Aug. 27, which has welcomed tennis stars including Carlos Alcaraz, Taylor Fritz, Elena Rybakina and Serena Williams in recent years. Guests will also receive a custom-designed 12-carat “Palace” Tennis Bracelet by Martin Katz, valued at $62,000. Inspired by the New York skyline, the piece features 84 round diamonds in an architectural setting created exclusively for the experience.

Additional inclusions include a private meet-and-greet with participating athletes, a 30-minute in-suite consultation with Katz, and a private Champagne and canapés reception for up to four guests on the suite’s rooftop terrace.

The experience is centered around the Jewel Suite by Martin Katz, a 5,000-square-foot, three-story residence inspired by Art Deco glamour and designed exclusively for Lotte New York Palace by the renowned jeweler. The suite features a dramatic two-story cascading crystal chandelier, floating display cases showcasing more than $1.5 million in Martin Katz jewelry, floor-to-ceiling windows, a grand piano, and a private rooftop terrace with an outdoor jacuzzi overlooking the Manhattan skyline. Guests also have the option to connect the suite to an additional guest room with two queen beds.

The Game, Set, Sparkle package accommodates up to four guests, starts at $100,000 for a two-night stay and is now available for booking.

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