Virtuoso Updates Preview Property Program: Luxury Openings for 2025

The program is a pre-opening partnership that provides early access to Virtuoso’s influential advisors for training, networking as well as sales and marketing efforts.

by Marsha Mowers April 25, 2025

st. regis aruba resort — St. Regis Aruba Resort. Photo: Marriott

Virtuoso expanded its portfolio by over 100 hotels and villas last year. Now, the company plans to educate agents about 2025 openings through their Virtuoso Preview Property program.

The program is a pre-opening partnership that provides early access to Virtuoso’s influential advisors for training, networking as well as sales and marketing efforts.

According to Virtuoso’s proprietary data on luxury travelers across 17 global markets, suites and villas are a hot commodity, with 38 percent of global respondents citing their intention to book a suite and 27 percent of respondents intending to book a villa.

Virtuoso’s Hotels & Resorts program encompasses a diverse variety of accommodations, ranging anywhere from expansive properties such as onefinestay’s more than 5,000 villas and residences and the 4,750-room Wynn Las Vegas, to intimate stays like Ladder, a Ted Turner Reserve in Caballo, New Mexico, and Moto Nao Nao, a private island with three villas in French Polynesia.

Almost half of Virtuoso’s preferred hotels have fewer than 100 rooms and over a quarter of them have less than 50, ensuring that travelers have options for whatever they’re seeking be it a quiet, intimate setting or a bustling holiday.

The 2025 Preview Properties include:

The St. Regis Aruba Resort (Palm Beach, Aruba / Opened January 2025)

Capella Taipei (Taipei, Taiwan / Opened March 2025)

Corinthia Grand Hotel du Boulevard Bucharest (Bucharest, Romania / Opened March 2025)

Jumeirah Marsa Al Arab Resort & Residences (Dubai, United Arab Emirates / Opened March 2025)

Aman Nai Lert Bangkok (Bangkok, Thailand /Opened April 2025)

Orient Express La Minerva (Rome, Italy / Opened April 2025)

Sax Paris, LXR Hotels & Resorts (Paris, France / Opened April 2025)

Waldorf Astoria Osaka (Osaka, Japan / Opened April 2025)

Fairmont Golden Prague (Prague, Czech Republic / Opening May 2025)

Giza Palace (Giza, Egypt / Opening May 2025)

Rosewood Amsterdam (Amsterdam, Netherlands / Opening May 2025)