The Luxury Collection Launches New Expeditions Platform
The new collection pairs Luxury Collection hotels with expert-led day experiences and bespoke multi-day journeys around the world.
Photo: Victor Hughes / Unsplash
The Luxury Collection is expanding beyond the traditional hotel stay with a new collection of private journeys and experiences designed to give guests deeper access to the culture, cuisine and natural environments surrounding its properties.
Launched today, The Luxury Collection Expeditions debuts with 10 experiences across North America, Europe, Asia and the Caribbean. The program ranges from single-day outings to multi-day itineraries that connect several hotels, with local historians, chefs, artisans, winemakers, and conservationists serving as guides.
“At The Luxury Collection, we have long believed that a destination reveals itself through its people, rituals, and landscapes, and through the knowledge passed down over time,” Bruce Rohr, vice president and global brand leader for The Luxury Collection, said in a statement. “Expeditions are a natural expression of that belief, inviting our guests to venture beyond the walls of their hotel and into the living fabric of a place.”
The program is divided into three categories: Private Tailored Journeys are bespoke, multi-day trips connecting Luxury Collection properties and destinations with private transportation and exclusive experiences. Among the first is a 10-day Imperial Journey through Tokyo, Kyoto, and Nara, which includes a visit to a samurai residence, sushi-making with a fourth-generation master, and access to rarely opened temple spaces. A six-night Grand Italia Rally puts guests behind the wheel of classic Italian cars on a route through Milan, Venice, and Florence, while a nine-day Aegean Odyssey connects Mykonos, Paros, and Santorini by private helicopter and yacht.
Shorter Day Discoveries are based at individual hotels. At Suiran in Kyoto, guests can visit a local farm and fermentation house before a teppanyaki dinner, while The Phoenician in Scottsdale offers private access to the Desert Botanical Garden and Frank Lloyd Wright’s Taliesin West. Bab Samhan in Diriyah, Saudi Arabia, has an itinerary centered on Najdi architecture, cuisine, and craftsmanship.
The third category, Residencies & Collaborations, pairs guests with specialists for limited-time programs. Hotel Marqués de Riscal in Spain offers a five-day winemaking experience that culminates in guests creating their own blend, with 40 custom-labeled bottles shipped home after aging. At Salterra in South Caicos, programs focus on coral conservation, bonefishing, the island’s marine ecosystems, and dark skies.
The Luxury Collection, which currently includes more than 130 hotels and resorts worldwide, plans to announce additional Expeditions this fall.
